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One of my first high-school jobs was working for a sign company. I designed the logos
and signage new businesses would place on their store-fronts, and in less than a year I
found myself being compared favorably against the top sign-designers in California (I was 17 at the time).
In spite of the time that has passed and all the changes in technology, I
often need to create logos and branding for various demo or business purposes, and
I still
use the "old-school" lessons I learned over a decade ago: While one's brand can
gain familiarity over time, one of the first things people usually see is your logo -
so it had better "pop" and effectively describe your business in a few words and
a brief glance!
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